The Adicolor company gathered a group of directors and independent artists who were assigned one of seven colors (Red, Blue, Yellow, Green, Pink, Black or White). The idea was to created a film based on their emotional and creative response to that color. All films were released back in 2006 one at a time over a two month period.
Roman Coppola (son of Francis Ford Coppola) and Andy Bruntel created this short film for Adicolor based on the theme of ‘Red’ called “The History of Red”. Roman has directed videos for The Strokes and Daft Punk.