Post-punk music pioneers, Devo, is suing McDonald’s for ripping off their trademarks for… what else? A Happy Meal American Idol toy called ‘New Wave Nigel’.
The toy has a big resemblance to the band’s signature look made popular in the early 80’s, representing a character wearing the band’s famous ‘energy dome’, signature sunglasses and even plays a song that sounds kinda Devo-esque.
What McDonald’s apparently didn’t know is that the little hat and sunglasses are copyrighted and trademarked. The best part of this story is this quote from band member Jerry Casale:
“This New Wave Nigel doll that they’ve created is just a complete Devo rip-off and the red hat is exactly the red hat that I designed, and it’s copyrighted and trademarked. They didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.”
Now I love Devo even more.